Brand A ran a successful campaign that offered a discount via The Pass. The results showcase a significant increase in volume and share of pint sales, from 8.5% to 12% of total pint sales in Victoria, month on month.

Partnership inclusions…

• Funded discount offer via The Pass
• No.1 Featured position on digital menus (The Pass + me&u) to drive incremental total volume
• Digital wraparound campaign, direct to beer drinkers in Victoria (email, push, social)
• Additional digital touchpoints via top 10 sports-led venues in Melbourne via venue channels
• In-venue POS package with poster and tap wobbler

Brand A pints as % of total pints – VIC

• 8.5% August
• 12% Sept.

2.9 Average pints purchased per unique customer

74% Total volume increase for pints vs year prior

9,786 pints sold via The Pass 3,278 unique customers

46% newly acquired customers

78% customers have purchased Brand A via The Pass since the offer ended.