Reach untapped consumers

Advanced Insights

Maximise campaign reach and brand growth through our extensive venue network, owned channels, and digital platforms that connect you with millions of consumers ready to buy your product.

Our advanced performance reporting tools enable you to track campaign performance across several metrics, providing deep insights into your campaign’s effectiveness. AVC experience+ enables you to reach in-venue consumers accurately, ensuring media efficiency and value.

219 venues, 15.6M footfall, 102M digital menu impressions, 2.29M EDM reach, 365M organic social media impressions

Case Study

Brand A ran a successful campaign that offered a discount via The Pass. The results showcase a significant increase in volume and share of pint sales, from 8.5% to 12% of total pint sales in Victoria, month on month.

Partnership inclusions…

  • Funded discount offer via The Pass
  • No.1 Featured position on digital menus (The Pass + me&u) to drive incremental total volume
  • Digital wraparound campaign, direct to beer drinkers in Victoria (email, push, social)
  • Additional digital touchpoints via top 10 sports-led venues in Melbourne via venue channels
  • In-venue POS package with poster and tap wobbler

Brand A pints as % of total pints – VIC

  • 8.5% August
  • 12% Sept.

2.9 Average pints purchased per unique customer

74% Total volume increase for pints vs year prior

9,786 pints sold via The Pass 3,278 unique customers

46% newly acquired customers

78% customers have purchased Brand A via The Pass since the offer ended.